Summer holidays are fast approaching, and many are wondering: how much does it really cost to go to the beach in Italy? Unfortunately, the latest figures aren’t reassuring. According to a new survey by consumer organisation Altroconsumo, the cost of spending a day at the seaside remains one of the most expensive aspects of a summer holiday in Italy.
The research, which focused on the average price of a beach umbrella and two sun loungers in the first four rows, reveals that prices have risen from €182 in 2021 to €212 in 2025 – an increase of 17% in just a few years.
Italian seaside prices on the rise in 2025
Altroconsumo’s investigation analysed 213 beach clubs across ten popular coastal destinations: Alassio, Lignano, Viareggio, Rimini, Senigallia, Anzio, Palinuro, Gallipoli, Alghero, and Taormina (including nearby Giardini Naxos). Prices were recorded for the week of 3–9 August, a peak period for Italian seaside tourism.
According to the report, prices at Italian beach resorts have increased by an average of 5% compared to the 2024 season. In some locations, the rise is even steeper. The most significant price hikes were found in Alghero and Senigallia (+9%), followed by Palinuro and Gallipoli (+7%), and Anzio and Taormina (+5%). Meanwhile, prices in Alassio and Rimini remained stable.
The most expensive beaches in Italy in 2025
So, where are Italy’s most expensive beaches in 2025? According to Altroconsumo, Alassio tops the list. During the week surveyed, holidaymakers in this Ligurian resort spent an average of €340 for a beach umbrella and two loungers.
Here is the full ranking of Italy’s priciest beaches:
- Alassio – €340
- Gallipoli – €295
- Alghero – €240
- Viareggio – €217
- Taormina and Giardini Naxos – €204
- Palinuro – €187
- Anzio – €176
- Senigallia – €158
- Lignano – €154
- Rimini – €150
With beach prices climbing year after year, budgeting for an Italian seaside escape in 2025 may require some extra planning – especially if you're heading to one of the country’s most luxurious coastal destinations.
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