Naples is a city of contrasts: historic streets and modern elegance, vibrant urban life and serene seafront vistas. For international buyers seeking luxury property in Italy, Naples offers an unmatched combination of culture, history, and lifestyle, with some of the most prestigious addresses in the country. From hilltop villas to elegant seafront apartments, the city’s luxury real estate market caters to those who value privacy, sophistication, and panoramic views.
Currently, Naples is experiencing a renaissance, attracting both Italian and international buyers with its dynamic cultural scene, world-class cuisine, and extraordinary property offerings. For those in search of a high-end residence, knowing the city’s most desirable districts is key.
A city steeped in history
One of Europe’s oldest cities, Naples was founded in the 7th century BC as Neapolis, meaning “new city.” Over millennia, it has been shaped by Romans, Byzantines, Normans, Angevins, Aragonese, and Bourbons, each leaving a distinct mark on its architecture, culture, and urban fabric.
During the Bourbon period, Naples reached the pinnacle of its splendour as the capital of the Kingdom of the Two Sicilies, becoming a major cultural and economic centre in Europe. Today, the city’s rich heritage is reflected in its historic palaces, grand villas, and vibrant neighbourhoods—perfect for discerning buyers seeking both luxury and character.
Naples’ luxury neighbourhoods
Living in one of Naples’ premier districts is about more than a home; it’s a lifestyle. Exclusive properties here offer spectacular views, security, privacy, and easy access to elite schools, luxury boutiques, fine dining, and parks.
The city’s most sought-after luxury districts include:
- Chiaia: Naples’ quintessential luxury district, Chiaia is renowned for its historic palaces, high-end shopping streets like Via dei Mille and Via Filangieri, and exclusive restaurants and cafés. It’s the preferred choice for professionals, entrepreneurs, and international buyers.
- Posillipo: Overlooking the Gulf of Naples, Posillipo offers unrivalled privacy and tranquillity. Many of the city’s most prestigious villas are here, making it a favourite among VIPs and high-profile entrepreneurs.
- Vomero: This hilltop district combines elegance with vibrancy. Tree-lined streets, designer shops, and lively cafés make it perfect for those who want luxury living in a dynamic urban environment. Via Scarlatti and Via Cilea are especially popular for premium property acquisitions.
- Mergellina: Famous for its seafront, Mergellina offers apartments with breathtaking sea views. It’s ideal for buyers who want to be close to Naples’ central areas while enjoying a coastal lifestyle.
The cost of living in Naples
Living in Naples’ top-tier districts comes at a premium. In Chiaia, Posillipo, and Vomero, both everyday expenses and property prices are above the city average. According to 2025 data from the Municipality of Naples, average annual incomes in these areas are:
- Chiaia: €49,980
- Posillipo: €48,160
- Mergellina: €39,850
- Vomero: €38,390
- Quattro Giornate – Arenella: €29,030
Luxury homes on the market in Naples
Naples’ luxury market features exceptional properties that blend history, architecture, and modern comforts. Some current highlights include:
- Via Posillipo: Villa Pavoncelli, a historic residence with a 200 m² terrace overlooking the Gulf, exquisitely furnished with premium materials. Price: €15,000,000.
- Villa Marchese Morabito, Ponticelli: A 17th-century villa set on 11,900 m², including gardens, countryside, and historic outbuildings. Price: €5,900,000.
- Via Tito Lucrezio Caro, Posillipo: A 600 m² villa with pool and panoramic views of Capri and the Gulf, comprising two residential units. Price: €5,800,000.
- Via Cimarosa, Vomero: A 420 m² apartment with two terraces, private garage, and high-end finishes. Price: €3,600,000.
- Via Aniello Falcone: A 500 m² two-level apartment in a panoramic location, with concierge service, parking, and premium finishes. Price: €3,500,000.
Naples: a playground for the elite
Naples is not just about spectacular views and historic properties; it is a city that attracts both Italian and international VIPs. Chiaia, Posillipo, and Vomero are particularly favoured by celebrities. Italian icons like Sal Da Vinci, Peppino di Capri, and Alessandro Siani are longstanding residents, while globally recognised figures have also been drawn to the area:
- Venus Williams visited the nearby island of Ischia for a private wedding ceremony in 2025.
- Scott McTominay, Scottish footballer, resides in Naples after transferring to Napoli.
- Dua Lipa and Bono Vox have been spotted vacationing across Naples and its coastal surroundings, from Capri to the Amalfi Coast.
- Gwyneth Paltrow has also chosen Naples as a family getaway destination.
Their presence highlights Naples’ appeal as a cosmopolitan city that combines Mediterranean beauty, historic charm, and exclusive luxury living.
Average prices per square metre
While luxury properties occupy a distinct market segment, Naples also offers more accessible options across its neighbourhoods. As of August 2025:
- Average sale price: €2,758/m²
- Average rental price: €15.40/m²
| Neighbourhood | Sale €/m² |
|---|---|
| Capodimonte - Materdei - San Carlo all’Arena | 2,437 |
| Historic Centre | 2,669 |
| Chiaiano - Hospital Area - Scampia | 1,596 |
| Fuorigrotta - Bagnoli | 2,673 |
| Pianura - Soccavo - Camaldoli | 2,046 |
| Poggioreale - Vicaria | 2,121 |
| Ponticelli - San Giovanni a Teduccio | 1,497 |
| Posillipo - Chiaia - San Ferdinando | 4,791 |
| Secondigliano - Capodichino | 1,483 |
| Vomero - Arenella | 4,216 |