We're taking a look at the most respected Italian companies, according to the Global RepTrak 100.
Ferrari
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The RepTrak Company's Global RepTrak 100 has been published and is the definitive ranking and analysis of corporate reputation for the world's leading companies. Under a microscope are the 100 most trustworthy companies in the world, and in order to be considered, it is necessary to have a turnover in excess of $2 billion. Some Italian companies also stand out: these are the Italian companies with the best reputation.

The RepTrak Company's Global RepTrak 100 lists the most reliable companies of 2023. The top three steps of the podium are occupied by Denmark's Lego, Germany's Bosch and England's Rolls Royce. Completing the top 10 are Harley-Davidson, Canon, Rolex, Miele, Sony, Nintendo and Mercedes-Benz.

Italian companies with the best reputation

To find the Italian companies with the best reputation we have to move down the ranking a little, but without going too far. Let's start at the end, however. In 99th place is Prada, the luxury company founded in 1913 in Milan. In 47th place is another Made in Italy fashion brand, Giorgio Armani.

Moving upwards, in 44th place is Lavazza, the roasted coffee company founded in 1895 in Turin. Still in the food sector, in 33rd place is Barilla, founded in 1877. In 30th place is Ferrero, a company specialising in confectionery products, founded by Pietro Ferrero, his brother Giovanni Ferrero and his wife Piera Cillario in 1946 in Alba.

Approaching the top of the ranking is - in 15th place - the type company Pirelli, founded in Milan in 1872. And in 13th place is Ferrari, the Italian car manufacturer founded by Enzo Ferrari in 1947 in Maranello, in the province of Modena.