According to an article published by Milano Finanza on 21 October, Real Web, a Luxembourg-based holding company and international investor, has acquired a 51.3% stake in Italian estate agency RockAgent, which operates a nationwide network of agents.
The information also emerges from the company's financial statements for the 2025 financial year, reviewed by idealista/news [idealista's news portal]. The transaction appears to have been completed on 5 June 2026, after the end of the financial year. Real Web's founders include Silvio Pagliani and Andrea Piccioni, who also co-founded the Italian property portal. The company currently owns 94% of Immobiliare.it.
Real Web acquires RockAgent
Founded by Andrea Piccioni, Massimo Longoni and Silvio Pagliani, Real Web is a Luxembourg-based property investment company which, in addition to its 94% stake in Immobiliare.it, holds several investments in Italian and European digital platforms, including HousingAnywhere in the Netherlands and Immotop.lu in Luxembourg.
In 2026, the company is expected to complete its acquisition of a 51.3% stake in Italian estate agency RockAgent for €2.077 million. Founded in 2018 by Daniel Debash, RockAgent is a hybrid estate agency headquartered in Rome, with a nationwide network of agents. RockAgent says it operates in 57 Italian cities, with a team of more than 180 professionals, and is currently expanding with the aim of establishing a presence in every Italian province.
Comment from RockAgent's founder
Contacted directly by the idealista/news editorial team, Daniel Debash, founder and CEO of RockAgent SpA, commented on the news as follows: "The transaction is exclusively financial in nature and relates to a temporary reorganisation of shareholdings, separate from the business strategies of RockAgent SpA and the parties involved."
idealista's position
The idealista property portal has never acquired an estate agency or network of property brokers, nor does it intend to do so. idealista says the group focuses its activities on operating the portal, with property brokerage remaining a separate area outside its core business.
