Sustainable tourism in Italy is possible. The Global Sustainable Tourism Council, which manages global standards for sustainable travel and tourism, has in fact certified Siena as the first sustainable city of art in Italy. A gratifying primacy, since it is the first Italian case of a sustainable tourist destination recognised in the world. But other Italian locations have also been awarded. Let's see which ones and why.
Siena, the first sustainable city of art in Italy
According to the Global Sustainable Tourism Council, a non-profit organisation that promotes sustainability and social responsibility in tourism, Siena is the first sustainable art city in Italy, an important primacy achieved thanks to work that began in 2021. As reported by SkyTg24, in that year, in fact, 'the Municipality of Siena embarked on the path to become the first city of art in Italy to obtain international certification for sustainable tourism'.
Valsugana awarded in 2019
To find the first and only certified destination in Italy, Europe and the world, again according to the Global Sustainable Tourism Council criteria, we have to go back to 2019. In that year, Valsugana, in Trentino-Alto Adige, was awarded.
Tarvisio and Alta Badia
The Tarvisio and Alta Badia areas also received awards. In 2020, the Tarvisio, Sella Nevea and Passo Pramollo Tourism Promotion Consortium was recognised as a sustainable tourist destination, and in South Tyrol, the San Vigilio di Marebbe area, the Alta Badia area and the Val D'Ega area were awarded.
Recognition for South Sardinia
When talking about sustainability, South Sardinia must also be included, recognised as Europe's first sustainable destination according to European Commission standards. Green policies and actions in favour of the territory and the community have been rewarded.