Black Friday in Italy is one of the biggest shopping events of the year, bringing major discounts across fashion, electronics, travel and more. What started as an American tradition has become a national phenomenon, with Italian shops and online retailers offering big savings just before Christmas.
When is Black Friday in Italy in 2025?
This year, Black Friday falls on Friday, 28 November, followed by Cyber Monday on 1 December 2025.
While the main event is on the Friday, many Italian retailers launch discounts early, often starting at the beginning of the week, and keep them running through the weekend.
What is Black Friday in Italy all about?
Black Friday is the perfect time to shop for Christmas gifts, upgrade your gadgets, or grab fashion and homeware deals before December’s rush. Cyber Monday continues the discount period online, focusing mainly on tech and digital offers.
The most popular retailers for Black Friday in Italy 2025
If you’re in Italy this November, here are some of the top places to find great deals:
- Amazon.it – endless offers across every category.
- MediaWorld and UniEuro – the go-to spots for electronics and appliances.
- Zalando, OVS, Calzedonia and Intimissimi – fashion favourites with big savings.
- IKEA and Euronics – home, furniture and lifestyle offers.
- Italo Treno and Trenitalia – train ticket promotions for winter travel.
- Ryanair and ITA Airways – discounted flights for city breaks or Christmas trips.
How to make the most of Black Friday in Italy
- Start early: Many deals go live before the 28th.
- Compare prices: Check both Italian and international sites.
- Watch shipping costs: Especially if you’re shopping online from abroad.
- Plan ahead: Make a wish list and stick to your budget.
Start your Christmas shopping
Black Friday is the ideal time to save on Christmas shopping, home upgrades and travel bookings. With offers usually running from around 25 November to 1 December 2025, keep an eye on your favourite Italian retailers and get ready for some of the best deals of the year.