In Italy, luxury homes appear to be holding their value more steadily than the general housing market. Comparing data from May 2024, the top-tier property segment saw only a marginal decline of -0.2%, while the overall sales market experienced a more notable drop of -0.8%. The country’s most exclusive residences — those in the top 10% of the price range — continue to show signs of operating within a market of their own. Let’s take a closer look at how high-end property prices in Italy are performing across different regions of the country.
The luxury market in Italy by province
The province with the highest increase in luxury home prices (defined as the top 10% most expensive properties currently for sale) is Prato, where values jumped by 12.5%. It’s followed by Florence (11.3%) and Belluno (10.4%), where the strong tourism appeal of these areas may be playing a role.
Completing the top ten provinces with the sharpest increases in high-end property values are Sondrio (9.1%), Venice (8.9%), Vicenza (8.9%), Arezzo (8.7%), Rimini (8.3%), Siena (8%), and Pescara (7.7%).
More broadly, luxury property prices (those in the 90th percentile, or the top 10% by price) rose in 47 of the 106 provinces for which data is available. Prices remained unchanged in 20 provinces.
Focusing on Italy’s key markets: Rome recorded a 1.9% rise in its most exclusive properties (compared with a 2.8% increase across the overall market). Bologna saw a slight decline of -0.9%, while Milan’s high-end homes experienced an annual drop of -1.3%. Steeper decreases were registered in Naples (-1.3%) and Bari (-2.6%).
The luxury market in Italy's major cities
Among the cities analysed, luxury home prices rose in 51 of them. Pistoia and Oristano led the way with the highest annual increases, at 22.2% and 21.4% respectively. These were followed by Ragusa (20.7%), and both Florence and Pescara (each up 20%).
Rounding out the top ten are Aosta (17.4%), Lucca (14.3%), Udine (14.3%), Venice (10.9%), and Bergamo (10.4%).
Among the major urban markets, Rome saw a notable increase of 7.3% in luxury home prices. Milan, on the other hand, recorded a 4.5% drop over the past 12 months. Bologna saw a more modest decline of -1.4%, while prices in Naples remained stable.
Overall, 42 cities saw a decrease in prices for homes in the top 10% bracket. The steepest declines were observed in Cuneo (-18.3%), Monza (-13.6%), and Rovigo (-13.3%). Prices remained unchanged in 11 of the cities surveyed.
Methodology
This analysis was carried out by the idealista/data team, comparing the average price per square metre in May 2024 and May 2025. The study used the same sample as the idealista House Price Index but focused exclusively on the 90th percentile in each local market — that is, the top 10% most expensive properties listed for sale.
Luxury property trends in Southern Italy and the islands
From the turquoise waters of Sardinia to the timeless beauty of Sicily, Southern Italy and its islands remain among the most sought-after destinations for luxury property buyers seeking lifestyle and long-term investment opportunities.
A Renaissance villa with modern luxury, minutes from Florence
Perched in the prestigious hills above Florence, Tuscany, just five minutes from the historic centre, this exceptional 15th-century villa is offered fully furnished and turnkey at €12,500,000, presenting a rare opportunity to own a piece of Tuscan heritage reimagined for contemporary living.
Buying a luxury property in Italy: what taxes will you need to pay?
Purchasing a luxury home in Italy is an exciting step, whether you are seeking a lakeside villa, a Tuscan estate, or a historic palazzo. However, it is essential to understand the taxes involved before completing your investment, as these differ significantly from those on standard properties.
Italy’s top summer luxury property destinations for 2025
Summer is here, and for those seeking a few days of relaxation—or a lifetime of beauty—in an exclusive location, Italy’s luxury property destinations for 2025 offer a wealth of choices. According to Engel & Völkers, demand for second homes in Italy’s most iconic locations now exceeds 50%, reflecting a growing desire for refined living in the country’s most extraordinary settings.
Discover Doré 14: contemporary apartments in Milan’s San Gimignano district
Among the many new-build listings on idealista, you will find modern apartments in a newly constructed development in Milan’s sought-after “San Gimignano District”. This is Doré 14, a contemporary residential complex that blends harmoniously into its surroundings, enhancing an area known for its strong residential character.
Four Seasons San Domenico Palace: Sanchez and Bezos’ honeymoon haven in Taormina, Italy
After staying at the Aman Venice Hotel for their lavish and much-talked-about wedding in Venice, the couple Lauren Sanchez and Jeff Bezos decided to remain in Italy for at least part of their honeymoon.
Tuscan elegance redefined: exquisite estate for sale in the heart of Val d’Orcia
A rare opportunity has arisen to own a beautifully restored estate in the UNESCO-listed landscape of Val d’Orcia—arguably one of Tuscany’s most treasured and cinematic locations. Surrounded by undulating hills, cypress-lined drives, and world-famous vineyards, this finely renovated property offers the perfect blend of rustic charm and contemporary comfort.