This is according to data from a Savills study: "Rome Prime Residential 2024".
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In a complex economic context, the city of Rome is undergoing transformation. Rome has always been a cosmopolitan city that today, thanks to PNRR and Jubilee funds, has the opportunity to transform itself and see entire areas reborn. According to Savills' report "Rome Prime Residential 2024", the city's residential market is sustained by a strong demand for prime real estate both for sale and for rent, a demand that involves not only Italian but also international buyers. Only the scarcity of a quality offer is holding back this segment in a market that remains competitive both nationally and, above all, internationally. The upturn in tourism, the arrival of new brands, and the opening of new luxury hotels as well as starred restaurants help to create a new image for the city and drive the prime residential market.

Rome
Savills

Despite the slowdown in purchases and sales recorded in 2023, Rome is Italy's leading city in terms of both the number of purchases and sales and the number of leases. In the prime segment of the residential market, purchases and sales have slowed only slightly thanks to sustained demand and prices that, despite the steady growth recorded in recent years, keep the market in a position of balance between supply and demand.

Rome
Savills

Considering only transactions with a value of over €1 million, there has been a growth of 3.6% in terms of number and 4% in terms of value compared to 2019: demand for exclusive properties is not affected by a complex economic scenario and confirms its anti-cyclical nature.

Rent continues to rise more than house prices in the Roman market and this is due to a demand that is not matched by the current supply, the lack of availability of new quality product and restrictive financing conditions, all factors that contribute to shifting part of the demand for purchase onto renting. Young workers who choose to move to Rome to work generate a demand of about 80-90 thousand potential renters, while mobile students contribute an additional 50 thousand potential beds. The current level of rents makes Rome a good alternative for home seekers in a large European city, but also leaves room for further rent increases.

Rome
Savills

The outlook for real estate in Rome in 2024 is positive for both the buy-sell and rent market: we expect further slight increases in average prime prices supported by demand; larger increases could affect new developments, with upward effects on surrounding areas. Location becomes a liquid concept: potential buyers are focusing on the quality of properties rather than on specific areas of the city, with an increasing number of international buyers choosing Rome. On the rental side, the increasing focus on services, sustainability and quality will contribute to a further polarisation of the market and increasing competition for assets in line with the new demand.