Italy’s luxury property market continues to captivate the world, remaining highly exclusive and sought-after. According to research conducted by eXp Italia, only 0.9% of homes for sale across the country fall into the luxury segment—defined as properties with an asking price exceeding €2 million. Within this elite market, Tuscany stands head and shoulders above the rest, accounting for more than 41.5% of all such listings and reaffirming its status as the heart of Italian luxury living.
eXp Italia’s study examined properties valued over €2 million and compared Italy’s luxury market with other European nations. The findings highlight the exclusivity of the Italian market: just 0.9% of all properties qualify as luxury, a considerably smaller proportion than in Portugal (4.7%), Spain (3.8%), Greece (2.3%), Germany (1.6%) and France (1.4%). This scarcity contributes to the market’s prestige, making Italy a magnet for high-net-worth individuals seeking both investment potential and lifestyle excellence.
Tuscany’s dominance is followed by Lombardy, which accounts for 19.3% of luxury listings. The region benefits from Milan’s thriving high-end apartment market, combined with the enduring allure of Lake Como, one of Italy’s most iconic luxury destinations. Lazio occupies third place at 6.8%, propelled by Rome’s global prestige and the city’s historic appeal. Completing the top five are Veneto (6.0%) and Liguria (5.5%), regions renowned for their elegance, scenic landscapes, and exclusive coastal properties.
At the opposite end of the spectrum, Molise, Basilicata and Calabria represent some of Italy’s smallest luxury markets, together contributing less than 0.2% of properties valued above €2 million. Despite their modest share, these regions offer unique opportunities for buyers seeking tranquillity, authenticity, and untapped investment potential.
Italy’s luxury property market: a global attraction
Denis Andrian, Head of eXp Italia, observes: “Italy’s luxury property market remains among the most coveted worldwide, drawing discerning buyers from every corner of the globe. Regions such as Tuscany, Milan and the Italian lakes continue to define the benchmark for luxury living, offering a rare combination of heritage, culture, and lifestyle that is simply unparalleled.
“At the same time, we are witnessing growing international interest in Italy’s southern coastal regions. Buyers are increasingly seeking larger properties, improved value for money, and the kind of lifestyle that seamlessly blends elegance, comfort and tradition.
“British buyers, in particular, have shown remarkable interest in recent months, many looking to relocate or invest in response to unfavourable tax changes at home. Similarly, affluent American buyers—especially those concerned about political and economic uncertainty—are drawn to the stability, cultural richness and lifestyle Italy provides. This trend reflects a broader global shift towards countries that offer security, exceptional quality of life, and enduring investment value.”
With its combination of historical charm, natural beauty and internationally recognised prestige, Italy’s luxury property market continues to hold a unique place in the world. From the rolling hills of Tuscany to the cosmopolitan energy of Milan, the serenity of the Italian lakes to the sun-drenched southern coast, Italy offers an unrivalled portfolio for buyers seeking not only a home, but a statement of lifestyle and legacy.
