All eyes are on Rome – and not just because of death of the Pope during this Jubilee year. The capital dominates the top ten list of neighbourhoods attracting the highest demand among prospective homebuyers in the first quarter of 2025. In fact, five out of the top ten spots are occupied by Roman districts.
Verona, Bologna and Cagliari also recorded notable performances in certain areas. This is according to a report by idealista/data, which measured the level of demand compared to available supply across Italy’s residential sales market.
Top 10 most in-demand neighbourhoods for buying property in Italy
As mentioned, the Q1 2025 ranking of the most sought-after neighbourhoods for property buyers in Italy features a strong Roman presence. Leading the list – perhaps unsurprisingly – is Prati, the quintessential Jubilee zone just steps from the Vatican. It registered a relative demand index of 8.3, the highest in the country.
The rest of the podium is also dominated by Roman districts: Garbatella-Ostiense comes in second with a relative demand index of 6.9, followed by the more suburban Prenestino area at 6.8. Rome also claims fourth place with Nomentano-Tiburtino (6.5), which includes some of the city’s most desirable areas such as Piazza Bologna and Corso Trieste. The first district outside the capital appears in fifth place: Golosine-Santa Lucia in Verona, with a score of 6.4.
The second half of the top ten begins with Torre in Pordenone (6.3), followed by Poetto–Quartiere del Sole in Cagliari and Appio Latino in Rome, both scoring 6.2. The ranking is completed by Bologna’s Mazzini-Fossolo district (6.1) and Murri (5.9). It's also worth noting that Prati in Rome, which tops the list in terms of demand, is also the most expensive area in the ranking, with an average price per square metre of €5,921.
The situation across the rest of Italy
The idealista/data report is based on the relative demand index, a metric that captures the pressure of demand versus supply in each area of Italy’s property-for-sale market. The index is calculated using the number of contacts each listing receives (including email enquiries and shares).
The first Neapolitan district to appear in the rankings is Vomero-Arenella in 18th place, with a relative demand index of 5.5. In Milan, the most sought-after neighbourhood is Forlanini (4.79), which comes in at 37th place. Interestingly, it is outperformed by a suburb: Sesto Marelli in Sesto San Giovanni, which ranks 24th with a score of 5.3.
In Turin, the most searched-for district is Borgo San Paolo–Cenisia–Pozzo Strada (3.8), while in Florence it’s Isolotto–Legnaia, though with a relatively low index of 3.2, placing it far from the top positions.
The most expensive neighbourhoods to buy property in Italy
In contrast to the ranking of the most in-demand areas, Milan leads the list of the most expensive districts to buy property. At the top is the city centre, where prices average €10,286 per square metre. This is followed by three zones in the exclusive resort of Forte dei Marmi: the Centro area (€10,152/m²), Roma Imperiale (€10,109/m²), and Vittoria Apuana (€8,895/m²).
Fifth place goes to Rome’s city centre, with an average price of €7,549 per square metre, followed by the Porto Cervo area at €7,281 per square metre. Milan claims three more spots in the top ten most expensive districts in Italy: Garibaldi–Porta Venezia (€7,250/m²), Navigli–Bocconi (€6,964/m²), and Fiera–De Angeli (€6,951/m²).
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