Florence is arguably one of the most beautiful cities in the world and, due to its great artistic and cultural value, it is also a highly sought-after place to live. For this reason, the property market in Florence is quite dynamic. However, this does not mean that selling your home on your own terms and quickly is guaranteed. Discover our top tips for selling property in Florence quickly and at the best price.
- What are the basics for selling a house quickly in Florence?
- How is the property market in Florence doing?
- House prices in Florence, neighbourhood by neighbourhood
- How to get an accurate valuation of your property
- Who is interested in buying a house in Florence?
- How long does it take to sell a house in Florence?
- The necessary documentation: what you’ll need
- Taxes to consider
- How to choose the right estate agent
What are the basics for selling a house quickly in Florence?
Before putting your house on the market in Florence, it’s important to focus on valuing and preparing the property properly. Getting the valuation right means you can price your home competitively, avoiding the risk of asking too much or too little. It’s also crucial to prepare the property well so you make a great impression from the very first viewing.
One useful approach is home staging — setting up the house to feel bright and welcoming. Here are some handy tips to consider:
- Keep everything clean and tidy: Clear out any clutter, free up space, and don’t overlook the small details.
- Use neutral paint colours: If you’re planning to repaint, go for light, neutral shades on the walls.
- Small repairs: Fix dripping taps, faulty window frames, or broken sockets — these can put buyers off by making them worry there are bigger problems.
- Temporary furniture: If the house is empty, use simple, essential pieces and keep decorations understated.
How is the property market in Florence doing?
The property market in Florence is one of the most active and sought-after in Italy. For this reason, house prices per square metre are on the rise. Compared to last month, the market has grown by 1.7%. The growth is even more noticeable when looking at the last quarter and the past year, with increases of 4.1% and 6.9% respectively.
Particularly noteworthy is the historic city centre, which has seen an 8.4% rise compared to April 2024, as well as the Isolotto-Legnaia area, which has grown by 6.3%.
House prices in Florence, neighbourhood by neighbourhood
Knowing the house prices in Florence, broken down by neighbourhood, is essential to understand how to position your property on the market and choose the right price. To start with the overall figure: in April 2025, the average price per square metre for houses on sale in Florence was €4,406/m². Looking at individual neighbourhoods, the situation is as follows:
Neighbourhood | Price per Square Metre (€) |
|---|---|
Campo di Marte | 4,532 |
Centro (City Centre) | 5,416 |
Gavinana - Galluzzo | 4,232 |
Isolotto Legnaia | 3,734 |
Rifredi | 3,605 |
How to get an accurate valuation of your property
The final step before putting your house on the market is getting it properly valued. A rough estimate can lead to mistakes that either slow down the sale or cost you money, so relying on generic price-per-square-metre figures isn’t enough.
It’s important to carefully consider all the factors that affect the true value of the property, such as the year it was built, its condition, natural light exposure, whether there’s a lift, outdoor space, garage, and—most importantly—location.
To help with this, you can use Idealista’s valuation tool: by entering the main details of your property—like address, size, number of rooms, and condition—you’ll get an instant estimate.
Who is interested in buying a house in Florence?
It’s quite clear that the Tuscan capital, with its artistic heritage, cultural vibrancy, and strategic location, attracts a variety of buyers. In particular, you’ll mostly be targeting:
- Families living in Florence: often looking for larger apartments or homes with outdoor space in residential areas like Campo di Marte or Isolotto.
- Young couples and singles: mainly drawn to central or well-connected areas, favouring modern, renovated properties, even if smaller in size.
- Investors: interested both in properties to rent out (whether short-term tourist lets or long-term rentals) and in homes to renovate and add value to. The historic centre remains the most sought-after area for this group.
- Retirees and those seeking peace and quiet: tend to choose quieter, greener neighbourhoods like Coverciano or Galluzzo, favouring detached homes or properties with gardens.
- Professionals and workers: often look for properties close to universities, hospitals (such as Careggi and Novoli), or major companies.
How long does it take to sell a house in Florence?
Having an idea of how long it takes to sell your house is essential. This way, you can know when to expect the proceeds from the sale. The timeframe can vary significantly depending on several factors, including how quickly the paperwork is handled. According to a recent study by idealista, you can expect to sell your house within the following timeframe:
Timeframe | Percentage of Properties Sold |
|---|---|
In less than a week | 10.90% |
Between one week and one month | 20.04% |
Between 1 and 3 months | 33.22% |
Between 3 months and 1 year | 27.59% |
More than a year | 8.26% |
The necessary documentation: what you’ll need
Often, the speed of a sale depends largely on how complete and accurate the paperwork is. But what documents are needed to sell a house in Italy?
- Proof of ownership: This document shows how you acquired the property (e.g. deed, gift, inheritance).
- Accurate cadastral floor plans: The floor plans must exactly match the current condition of the property. If there are discrepancies, these must be resolved.
- Integrated Technical Report (RTI): This certifies the property’s compliance with planning and building regulations. However, it’s not mandatory to provide it.
- Energy Performance Certificate (EPC): A required document that shows the property’s energy rating.
- Certificates for electrical, plumbing, and gas systems: These confirm that the installations comply with current regulations.
- Updated cadastral survey: Provides identifying data and the property’s official tax value.
Taxes to consider
When buying or selling property, there are certain taxes you’ll need to take into account. Being informed in advance helps you plan the sale without any surprises. You can find out everything you need to know by reading idealista’s tax guide.
How to choose the right estate agent
The key to selling your house quickly is definitely to work with a good estate agent. Not all agencies offer the same services, so it’s important to find the best one near you.
Start by carefully checking the agency’s reputation and expertise, especially if you own a period property or a less common type of home. Also, make sure the agent provides specialised advice on legal and tax matters to streamline the process. Finally, confirm that the agency promotes your property with high-quality photos and videos online.
