Even as Italy’s real estate sector embraces new technologies, payment processes remain largely traditional, with digital methods accounting for just 7 per cent of transactions. This is the key finding of the white paper “Property Payments in Italy: Challenges and Prospects”, published by Sinergie Edizioni in collaboration with Homepay.
The study surveyed 208 agencies nationwide, revealing a clear gap between available technology, entrenched agent habits, and the growing expectations of buyers. While digital tools are increasingly used in areas like property listings and client management, critical steps – such as handling deposits and bank transfers – still rely on manual processes. These are seen as safer, despite being slow and vulnerable.
Key findings include:
- 80% of agents keep cheques in the office until purchase offers are accepted.
- Bank delays remain the main obstacle in high-value transactions.
- Nearly 70% of professionals would consider testing a digital platform for managing deposits.
Demand is growing, especially in the luxury and cross-border markets, for tools that provide immediate proof of funds, certified escrow accounts, and unrestricted transfers.
Edoardo Ribichesu, CEO of Homepay, sums it up: “The technology exists. What’s needed is an ecosystem that makes it simple, reliable, and fully integrated into daily workflows. This study is a solid starting point for creating solutions that truly benefit both clients and agents.”
The report also features insights from five industry experts, highlighting the future direction of property payments in Italy and the urgent need for modern, standardised processes.