The Italian coastal tourist property market continues to show strong momentum in the first half of 2025, with rising trends across various regions of the country. According to reports from the Tecnocasa Group, seaside locations—both on islands and along the central-southern coastline—are experiencing an overall increase in demand, particularly from international investors and buyers attracted by the quality of life and the income potential from short-term rentals.
- Sardinia: Olbia and Villasimius lead international demand
- Sicily: between tradition and elite tourism
- Campania: Sorrento and Amalfi still leading the market
- Abruzzo and Molise: small towns and affordable seaside
- Marche and Tuscany: quality and prices on the rise
- Calabria and Puglia: seaside living at affordable prices
- Why buy a seaside property in Italy?
Sardinia: Olbia and Villasimius lead international demand
Sardinia records widespread growth in property values: +2% in Gallura, +2.2% in the metropolitan area of Cagliari, and +3.9% in the Sassari province. The most sought-after locations are Olbia, where sea-view homes in Pittulongu fetch up to €6,000 per square metre, and Villasimius, where detached properties can reach €5,000 per square metre. A strong foreign presence (Americans, British, Northern Europeans) is also driven by the rise of digital nomadism.
Properties with outdoor space and sea views are particularly popular, with many buyers viewing purchases as potential future relocations. On the investment side, a two-room apartment priced at €200,000 can generate up to €12,000 in rental income from May to October.
Sicily: between tradition and elite tourism
In Sicily, prices are growing modestly (+0.2%) but the market remains dynamic. In Taormina, prices approach €10,000 per square metre along the seafront, while Giardini Naxos and Letojanni are consolidating as more affordable alternatives. Foreign demand remains strong here as well, especially from Northern Europeans.
In Castellammare del Golfo and Scopello, the luxury villa market stays active with values up to €5,000 per square metre. Meanwhile, in Mazara del Vallo, where foreign demand is lively, properties needing renovation start from €400 per square metre, ideal for those seeking a low-cost pied-à-terre.
Campania: Sorrento and Amalfi still leading the market
Campania shows a 2.2% rise in values, led by the provinces of Naples (+4.3%) and Salerno (+1.2%). Locations such as Sorrento, Amalfi, and Positano reach peaks of €10,000-11,000 per square metre on the seafront, due to scarce supply and very high tourist demand. Purchases for hospitality purposes are also strong; a two-room apartment can yield up to €400 per night in summer.
The island of Ischia is also seeing growth, with two-bedroom flats priced between €190,000 and €350,000 and premium properties approaching €1 million. However, investment purchases are slowing due to saturation in the short-term rental market.
Abruzzo and Molise: small towns and affordable seaside
In central Italy, Abruzzo stands out with increases in the province of Teramo (+3.5%), particularly in Roseto degli Abruzzi, where seafront homes reach €4,500 per square metre. In Pineto, the market is split: central and Corfù areas reach €3,000 per square metre, while Scerne di Pineto drops to €1,400 per square metre.
Molise also catches attention with a 4.2% rise led by Termoli, where seafront properties reach €3,000 per square metre and new builds up to €4,000 per square metre.
Marche and Tuscany: quality and prices on the rise
The Marche region shows the strongest performance in central-southern Italy, with a 3.9% increase in values. Pesaro and Porto d’Ascoli are seeing strong demand for new builds and redevelopment projects. In Porto d’Ascoli, new seafront properties exceed €5,000 per square metre.
Coastal Tuscany remains attractive, with a 6% increase in prices. Follonica, Marina di Massa, and Marina di Carrara continue to be highly sought-after, particularly by families from Lombardy and Emilia-Romagna.
Calabria and Puglia: seaside living at affordable prices
In Calabria, prices are falling in some areas, but interest remains high in destinations such as Scalea, Diamante, and the Island of Capo Rizzuto, especially from foreign buyers. Prices range from €600 to €1,500 per square metre, making these some of the most affordable seaside locations in Italy.
In Puglia, Polignano a Mare (up to €3,500 per square metre) and Gallipoli (up to €3,000 per square metre) stand out. Increasingly, international buyers are choosing Salento for permanent relocation, thanks to remote working opportunities.
Why buy a seaside property in Italy?
The Italian coastal tourist property market continues to thrive, especially in locations that combine scenic beauty, accessibility, and rental income potential. While prices remain high in iconic areas, there are still ample opportunities in smaller towns and less-explored areas untouched by mass tourism. Foreign demand, increasingly diverse and digitally savvy, remains a key driver of the sector.