A growing share of rental homes in Italy’s main cities are now being advertised with reduced asking rents. According to idealista/data, in the 12 principal Italian rental markets, 11% of listings featured a lower asking price in the first quarter (Q1) of 2026, compared with 10% in the same period of 2025.
In these large urban markets, the average share of listings with reduced rents is higher than the national figure of 9%. The data indicate that in the most dynamic markets, flexibility on price is increasingly part of the leasing process, with owners revising their expectations to remain competitive and speed up rental times.
National picture: rental discounts in Italy’s 12 main markets
The share of adverts showing a reduced rent in the 12 major markets is two percentage points above the national average in early 2026.
Milan and Cagliari: Italy’s leaders for rent reductions
Milan confirms its position as the leading market for advertised rent reductions, with 16% of listings in Q1 2026 showing a lower price than initially requested.
Cagliari has reached the same share as Milan, also at 16% in Q1 2026. Over the past year, the Sardinian capital has doubled the incidence of downward corrections, rising from 8% to 16%.
Other dynamic big-city markets for reduced rent prices
The phenomenon of reduced rental asking prices is also becoming more visible in several other important cities.
- Florence: discounted listings increased from 7% to 12% over 12 months.
- Palermo: share of reduced-price adverts rose from 10% to 13% in one year.
- Turin: proportion of discounted listings went from 8% to 10% over 12 months.
- Rome: maintains a 10% share of listings with reduced rents in Q1 2026.
These figures show that in Florence, Palermo and Turin, the share of adverts with lowered asking rents has grown notably within a year, while Rome holds steady at a level similar to Turin’s.
Cities going against the trend: fewer rent discounts in Bologna, Catania and Venice
Renting in Bologna, Catania, Venice, Genoa and Naples
Not all large cities are moving in the same direction.
Three major centres show a lower share of reduced-price rental listings on an annual basis:
- Bologna:
- Down from 13% to 11%.
- Catania:
- Down from 13% to 11%.
- Venice:
- Down from 6% to 3%.
Other large cities have either remained stable or seen a smaller decline:
- Genoa:
- Stable at 6%.
- Naples:
- Down from 12% to 10%, a reduction of 2 percentage points year-on-year.
These figures underline that while price flexibility is increasing in many large markets, some important cities are seeing fewer rental adverts with adjusted rents.
