Cortina d’Ampezzo has long been synonymous with luxury, style, and alpine glamour. Nestled in the heart of the Dolomites, this iconic mountain resort has attracted generations of discerning visitors—from international celebrities to world-class athletes—who come to enjoy its breathtaking scenery, designer boutiques, and legendary ski slopes. Today, Cortina is not only a premier winter destination but also one of Italy’s most exclusive property markets, a status set to intensify with the upcoming Milan–Cortina 2026 Winter Olympics.
Cortina: Italy’s most exclusive alpine market
Recent data from idealista shows that homes in Cortina d’Ampezzo now command an average of €13,077 per square metre, making it the most expensive mountain destination in Italy. This figure represents the highest ever recorded on the portal, highlighting Cortina’s enduring appeal to buyers seeking both prestige and lifestyle.
Year-on-year, property values have risen 3.6% compared with November 2024, while monthly and quarterly growth stands at 1.9% and 1.8%, respectively. By comparison, the provincial average in Belluno is €1,815 per square metre. Since the pre-pandemic period, when average prices were around €10,439 per square metre, values have surged by 23%—a testament to the resort’s increasing exclusivity.
The Olympic effect: driving demand and prestige
Cortina’s appeal extends far beyond its alpine beauty. Its selection as co-host of the 2026 Winter Olympics is amplifying global interest in the resort and its real estate.
As Vincenzo De Tommaso, Head of Press at idealista, explains:
"The Olympics are acting as a powerful catalyst for real estate, both in mountain resorts and in cities linked to the Games. Cortina now rivals central Milan in property values, while Bormio and the Olympic districts of Milan are seeing comparable prices. This demonstrates how international attention and strategic infrastructure investment can transform entire property markets within a few short years."
An investment in lifestyle and prestige
For discerning buyers, Cortina represents more than a winter escape—it is an investment in exclusivity, refinement, and long-term value. From designer chalets and contemporary alpine villas to historic residences with panoramic mountain views, owning a property here is a statement of lifestyle.
Whether for private leisure, a seasonal retreat, or a strategic addition to a luxury property portfolio, Cortina continues to embody the pinnacle of alpine sophistication. The combination of natural beauty, cultural prestige, and international recognition ensures that properties here are not only sought after—they are timeless.
Tuscany reigns supreme in Italy’s luxury property market, followed by Lombardy and Lazio
Italy’s luxury property market continues to captivate the world, remaining highly exclusive and sought-after. According to research conducted by eXp Italia, only 0.9% of homes for sale across the country fall into the luxury segment—defined as properties with an asking price exceeding €2 million. Within this elite market, Tuscany stands head and shoulders above the rest, accounting for more than 41.5% of all such listings and reaffirming its status as the heart of Italian luxury living.
A landmark panoramic estate in Porto Rotondo: a rare €9,500,000 opportunity on the Costa Smeralda
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House prices soar in Italy’s most exclusive ski resorts
Luxury property prices in Italy’s top ski resorts continue to climb, with values on the country’s snow-capped peaks rising steadily from the pre-pandemic period to 2025. A recent analysis by idealista/data compared prices per square metre in October 2019 with the same period this year—and Cortina d’Ampezzo remains firmly at the top.
Luxury living on Northern Italy’s lakes: rising demand and expanding opportunities
Northern Italy’s lakefronts continue to shine in the luxury property market. Prestigious residences along the shores of Lake Como, Lake Garda, Lake Maggiore, Lake Orta, and Lake Iseo are attracting discerning international buyers, while interest from Italian clients remains robust. What draws them? The unparalleled beauty of the surroundings and an exceptional quality of life.
Italy shines as a prime destination for the ultra-wealthy
In recent years, the map of global wealth has shifted at unprecedented speed. By 2025, international mobility among High Net Worth Individuals (HNWIs) reached record levels, reshaping economic, real estate, and social landscapes. The Savills HNWI Hotspot Index, analysed alongside the Spotlight on Wealth Trends report, tracks nearly one hundred destinations worldwide across six key pillars: economic environment, competitiveness, quality of life, family services, privacy, and wealth management.