Nowadays when selling a property, it is extremely important to pay attention to how it is presented, and in the digital age we live in, this is even more crucial. In what ways can you make your property stand out from the crowd? First of all, by presenting it to buyers in the best possible way. In Italy, and other countries, it is therefore increasingly popular for sellers to use property marketing techniques known as Home Staging. If you really want to sell your property then hang around, as we have a look at the top 10 tips for selling your home in Italy, with the help of the experts at Lumina Home Staging.
Start thinking about moving
Most people accumulate too much stuff. Especially if you have lived in the same house for a long time. Analysing everything you have in your home is a slow and laborious process, but it is important to do this for a number of reasons. First of all, if you have already tidied up your home and sorted all your stuff, things will be easier when you move house. Secondly, if you have fewer things to take with you, the move will be less tiring and probably less expensive. A house full of furniture and things does not sell. It is therefore a good idea to start thinking about the time of the move even before hanging the for sale sign.
Repaint the walls of the house
If the budget allows it, it is a good idea to repaint the walls of the house. This will make an immediate impression on those who view the property. It should also be taken into account that furniture tends to leave its mark, for example picture frames, shelves or lamps. A new coat of paint will give a fresh and clean impression.
Fix what's broken
Most people are not very convinced about buying a house that needs to be completely refurbished. Any visible damage will make the potential buyer see the property as 'a construction project' and think that they have to invest a lot of time and money in renovation should be dealt with. Moreover, if the house is in good condition and does not need many repairs, the buyer will have fewer excuses to negotiate the price. Therefore, correcting small imperfections is an investment that will also be very profitable for the seller.
Clean until the house sparkles
Everyone loves to walk into a clean house that smells clean. Even if the house is cleaned frequently, deep cleaning is another matter. It's good to focus on all the handles, light switches, doors and especially the windows, because a lot more light comes in through clean windows.
Remove any personal belongings
If a house has a lot of personal belongings, the potential buyer will feel like an intruder and it will be harder to imagine life inside the property for them. And it is clear that the opposite effect is desired. For this reason, it makes sense to turn the house into a hotel: with a loosely defined style, because in this way it will be possible to attract a wider public. This is one of the effects you can achieve with home staging.
What does tidiness have to do with selling a house? Everyone likes a house that gives a feeling of space. In general, a home buyer is looking for a spacious home. If a potential buyer enters a house where there does not seem to be enough space, he will easily lose interest. For this reason it is important to tidy up and not leave anything too much lying around.
Get rid of excess furniture
It's handy to have a sofa or armchair for every member of the family, but to create more space it's good to remove all the excess. It's vital to create spaces that feel bigger when selling a home.
Invest in contemporary decorative details
A few cushions, more modern lamps, new curtains, candles, blankets or plants are all examples of details that help to transform a property and make it interesting for the potential buyer. These details don't have to be expensive but, when placed correctly, will make all the difference.
Take professional photos
Once your property is clean and tidy, it's time to think about photographs. A good photograph attracts attention. It is essential to have good pictures when you want to sell your home, as the majority of people will search for a property via the Internet. Anyone who wants to buy a house, before deciding whether to go and see it or not, first checks the photos on property portals such as idealista. Having a catalogue of high-quality photographs where the house is well presented greatly increases the chances of attracting more customers.
Get the help of a home stager
In many cases, the work involved in preparing your home requires the help of a professional home stager. What is already a depersonalised space for you may not be for others. What looks like a neutral style may not be so attractive to a wide audience. A professional home stager can help you with these details, clearly telling you what can stay and what needs to be removed, ensuring a quick sale.
If you put all these tips into practice, you will turn your Italian home into the kind of show flat that will attract many potential buyers. Of course, there are also two key factors for a successful sale. Firstly, the selling price. The price must be decided according to the market, because otherwise the house will be excluded from Internet searches. Secondly, working with a professional real estate agent will make all the difference, especially if you have never sold a property in Italy before. It is important to find someone who tells the truth and not just what you want to hear, someone who is working towards the goal.
Selling a house successfully does not simply mean deciding on a sale price and posting some photos on a property portal. Selling a property requires planning, strategy and preparation. By working on all these factors it will be possible to reach your goal: the sale of your property in Italy. Good luck!