In Italy, there is strong growth in the rental market, especially in the short-term rental sector. According to data from Sceneri Immobiliari, in fact, this sector has grown from 11 to 18% over the past year, the highest increase in Europe.
There are more than 200 locations where the phenomenon of short term rentals is present in Italy, including the main Italian cities and other more rural locations, while in the rest of Europe, such rentals are mainly concentrated in large city centres. In a context where interest rates are at historic lows, there is also a strong trend towards buying property to obtain income as an investment opportunity. Owners make their mortgage payments less onerous (in Italy 70% of properties are bought with a loan) thanks to the income from other properties used as short-term or holiday rentals, on average 30-40% more advantageous than traditional rents. The location and quality of the property are the most important parameters for this type of investment.
The short-term and holiday rental market is dominated by the giant Airbnb, but other players are also moving in. These include Hosmate who closed 2019 with over 4,200 registrations and almost 10,000 people welcomed. "We are happy with the completion of 2019, but for 2020 we have even more ambitious goals," said Maurizio Sicido, Director of Operations. We are activating our presence in two very interesting areas such as Cinque Terre and Turin, we are always looking for more useful and effective services for our customers".